Steady counsel for the business you’ve built.
We serve as business coach to ownership, coach to the sales floor, broker for the revenue programs that fit your store — and the intermediary between you and your program providers.
Advice first.
Products second.
Huston Smith is a consulting practice. The programs we broker matter, but they come after the counsel — how the store runs, how the team sells, and whether the numbers hold up.
Coaching for ownership
We coach founders and owners in a structured framework — growing revenue, sharpening market positioning, and securing the clients that fit.
Coaching for the sales floor
We develop the individual and collective skills of a sales team — better closing rates, cleaner pipelines, steadier revenue — from strategy down to the daily reinforcement your sales managers carry on the floor.
Brokerage for ancillary revenue
We broker the programs that turn protection into revenue — vehicle service contracts and related products — placed with the partner whose program fits your store.
The intermediary
When something needs an answer, you don’t wait on a program provider’s phone tree. We sit between you and the providers — and we make the call.
Six quiet disciplines.
One practice.
From the showroom floor to the family balance sheet — each handled with the same unhurried attention.
Business insurance
For the companyCoverage for the risks a working business actually carries:
- General liability — third-party accidents, bodily injury, and property damage claims
- Business owner’s policy — liability and commercial property, bundled into one package
- Workers’ compensation — medical costs and lost wages when an employee is hurt on the job
- Professional liability — errors, omissions, and negligence claims against service providers
Business continuation
For what comes nextPlans for the day the unexpected arrives — so the business you’ve built keeps running, and the people who depend on it are provided for.
Financing
For growthFinancing arrangements for the businesses we serve. [Greg: scope of the financing work — who, what kind, through whom?]
Vehicle service contracts
For dealersBrokerage of service contract programs for automobiles, small trucks, and recreational vehicles and trailers — placed across our partner administrators.
Personal financial planning
For youAn ongoing process, not a product: managing your money, setting clear goals, and keeping a plan for savings, retirement, and investments.
Personal life insurance
For your familyLife coverage chosen the way it should be — quietly, carefully, and for the people it’s meant to protect.
Confidence is the product.
When you’re selling a pre-owned car, the main selling point is confidence. You assure the customer that, if the car breaks down, the repair is covered. We provide that assurance.
Our goal is to give each of your customers peace of mind, and to give you a tool for growth. Because when you help a customer get the coverage they need for the car they want, you win a customer for life.
Programs coverThe company we keep.
We broker across several administrators and carriers, and place your business where the program fits the store. [Greg: OK to say “independent / not captive”?]
Names shown as provided by Huston Smith; logos to follow with partner permission.
What the work supports.
Huston Smith sponsors a nonprofit for charitable giving — supporting work that outlasts any policy we’ll ever place.
- Veterans
Aid for the people who served.
- Rescue
Help for trafficked women and children.
- Development
Clean water and housing programs in the developing world.
Start the conversation.
No pitch and no pressure. Tell us about your store or your situation, and we’ll tell you honestly whether we can help.